About Hookwell

Hookwell is the unified webhook gateway: outbound dispatch and inbound receiving in one dashboard.

It's built for B2B SaaS teams whose webhooks are revenue-coupled — billing events, provisioning, entitlements, signup flows. A missed webhook there isn't an inconvenience; it's a signup never provisioned.

The business is a pricing ladder with no cliff: $29 → $99 → $399, where the white-label customer portal API competitors gate at enterprise is included at $99.

What we're not

• Not the cheapest toy — free tiers exist for that.
• Not an enterprise sales-led product — no $490 cliff, no 'talk to sales'.
• Not a generic 'Zapier for developers'.